They want to know what women like us think. They should ask us.
Auntie Index is a paid consumer-research panel for Black women 35 and over. Companies make decisions about women like us every day. This is where you get asked directly, and paid when you are selected for a study.
Become a Founding Auntie
Black women 35 and older living in the U.S. Any budget, any city, any job, any household.
Auntie Index is a consumer-intelligence company run by [FOUNDER NAME]. Write to us at [hello@auntieindex.com] any time.
Yes, for paid studies you are selected for and complete. The amount is shown before you accept.
It depends on the study: short questions, a voice note, reactions to an idea, a few days of check-ins, or an interview.
About 3 minutes to sign up. Five to seven more to finish your profile, now or later.
Your experience is the qualification.
You do not need to be an influencer, an expert, wealthy, highly educated or extremely online. You need to be a Black woman 35 or older who buys things, uses things and has opinions about them.
We want different lives in the room: different ages, cities, budgets, households, jobs and buying habits.
Four steps. No homework.
Join
Tell us a little about yourself, once. Your profile saves you from answering the same background questions every time.
Get matched
We invite you only when a study reasonably fits your profile. No daily checking required.
Decide
Every invitation shows the topic, what you would do, the time it takes and the pay. Then you choose.
Participate and get paid
Complete the study from your phone. Track your payment from submitted to sent.
Five kinds of study.
Every invitation tells you the actual format, the time it takes and the compensation before you accept. Nothing is sprung on you after.
Quick questions
Short written or multiple-choice answers.
Voice response
Talk instead of type. A prompt, your voice note.
Product or concept reaction
Review an idea, product, message or experience and tell us what lands.
Diary study
Share experiences over a few days, a few minutes at a time.
Interview
Talk directly with a researcher, by phone or video, at a time you pick.
Everyday life, mostly. Not every topic will apply to you; we only invite you when a study reasonably fits your profile.
No mystery pay.
Paid studies show the compensation before you decide whether to participate.
Pay varies by study.
Longer or more demanding studies generally pay more.
Joining the panel does not guarantee a specific number of paid studies.
You will never be asked to accept a study before you know the time commitment and the pay.
We do not advertise earnings. We would rather you know exactly what each study pays, every time.
What we owe you.
Respect shows up in the design, the pay and the behavior, not the slogans. Here is what you can hold us to.
You can say no
Declining a study does not remove you from the panel or count against you.
Your profile saves you time
We use your saved profile so we are not asking the same background questions over and over.
Your information is for matching and research
It is used to match you to studies and to conduct them. It is not sold.
Recording is disclosed
If a study needs voice or video, you will know before you accept it.
Public use is separate
Taking part in research never automatically allows your name, image, voice or identifiable quote to be used publicly. That is a separate ask, every time.
You will know what you are agreeing to
Consent is written in plain language, with the details one tap away.
You should not have to chase payment
Payment status is visible from submitted to sent.
[FOUNDER NAME]
Founder, Auntie Index
Auntie Index is a qualitative consumer-intelligence company. We run research for companies that want to understand Black women 35 and over, and we pay the women who take part. The Founding Auntie Panel is the first group of women that research is built with.
Verified business contact: [hello@auntieindex.com]
Before you decide.
Still unsure about something? Write to [hello@auntieindex.com]. A person answers.
Do I have to pay to join?
No. Joining is free, and it stays free.
Am I guaranteed paid studies?
No. Invitations depend on what clients need and on profile fit. We only invite you when a study reasonably fits.
Do I have to participate every time?
No. Every invitation is a choice.
Will declining hurt my chances?
No. Declining does not affect future invitations.
How much do studies pay?
It varies by study. The amount is shown before you accept.
How will I get paid?
Digital payouts, currently planned through a rewards platform such as Tremendous, with gift-card and other options where available. Each study tells you the method and timing.
How long are studies?
It varies. The estimated time is shown before you accept.
Do I need special experience?
No. Your lived experience as a consumer is what matters.
Will I have to be on camera?
Not necessarily. If video is required, you will know before accepting.
Will brands see my identity?
It depends on the study. Most research is shared with clients without your name. Some methods, like live interviews, cannot be fully anonymous, and the invitation says so before you accept.
Can I leave the panel?
Yes. One message and you are out, with your information handled as our privacy summary describes.
Is this only about buying products?
No. Research may cover services, technology, health, money, work, lifestyle, media and other everyday experiences.
Ready when you are.
About 3 minutes to get started. No cost to join. You can leave the panel any time.
You will see exactly what we ask and why, one step at a time.