Give us the decision. We handle the research.
Auntie Index helps organizations understand what Black women 35 and over are thinking, buying, rejecting and changing their minds about. Consequential questions in, decision-ready answers out.
Research built with the Founding Auntie Panel, interpreted by people, delivered as decisions.
How we know.
Not a survey vendor, not a DEI consultancy. A research operation built around one audience, run by people, made faster by software.
A proprietary panel
Founding Aunties: verified Black women 35+ across the United States, recruited with care and paid for every study.
Asynchronous qualitative research
Voice, written, diary and concept work she does from her phone, on her own time. Depth without the scheduling tax.
Consumer-language intelligence
The words she actually uses, kept intact, so your team can stop guessing at what she means.
Longitudinal knowledge
Every study adds to a governed repository. Repeat clients start from what we already know.
AI-assisted analysis
Software transcribes and proposes; it never decides.
Founder-reviewed interpretation
A person signs every finding before it reaches you.
Auntie Answer™
Have a consequential question about Black women 35+? Give us the decision. We handle the research: matched Aunties, fieldwork, analysis, founder review and a readout, in weeks. Under 30 minutes of your time before the answer.
The decision, its stakes, what you know and suspect, and who has to act on the answer. One short intake.
What we learned, why it matters, what to do next. Then the evidence underneath.
Under 30 minutes before the readout.
Three to six weeks, stated up front.
Every question has a place.
From one launch decision to a standing read on a category, each offer draws on the same panel, the same language bank and the same review.
Auntie Answer™
One consequential decision, answered with matched Aunties in weeks.
Auntie Preflight™
A fast read on a message, concept or screen before it ships.
Auntie Rejection™
Why she stopped buying, switched or never started.
Auntie Language Bank™
The words she uses for your category, kept intact and licensed for use.
Auntie Search Audit
How she searches, what she finds, and where you are missing.
Auntie Pulse™
A recurring read on one question, from the same women, over time.
What we are hearing.
Public briefs from the panel, published only after founder review and with every quoted Auntie’s consent.
Read Signals