Give us the decision. We handle the research. You get a decision-ready answer, in weeks, for under 30 minutes of your time.
A decision you cannot afford to get wrong about how she will read, buy or reject something.
Brand, product and innovation leaders with a live decision and a date.
Executive answer · action memo · approved quotes and clips · 45-minute readout · evidence underneath.
Three to six weeks, stated up front and held.
Under 30 minutes before the readout.
One link. What we are answering, what is included, the price, and what happens next. A one-page agreement and a deposit, quietly, in the same place.
Eight questions, one at a time, about ten minutes. What decision, what happens if you get it wrong, what you know, what you suspect, who you are deciding about, when, what to read, who has to act.
We turn your decision into a research plan and show it in executive language. You approve it. You do not design the research.
Matched Aunties are recruited, fieldwork runs, responses are analyzed, the founder reviews. Your project home says where we are and that nothing is needed from you.
What we learned. Why it matters. What you should do next. Then the evidence, for anyone on your team who wants it.
Do now, test next, watch, don’t assume. Then the logical follow-up, scoped in a day because we already know your context.
An executive should understand the core answer in three minutes. A researcher should be able to go as deep as she likes: themes, tensions, consumer language, segment differences, quotes, clips, confidence, method, limitations, open questions.
From a study of 25 Founding Aunties. Client anonymised, quotes cleared.
A short form. A person replies within one business day with a scope and a date.
No procurement portal. No discovery-call gauntlet.