Eleven offers, one panel, one language bank, one review. Start with Auntie Answer™ for a single decision, or a standing line to the panel if the questions never stop.
A live decision, answered.
One consequential decision, answered with matched Aunties in weeks.
A decision you cannot afford to get wrong about how Black women 35+ will read, buy or reject something.
Brand, product and innovation leaders with a live decision.
Executive answer, action memo, approved quotes and clips, 45-minute readout, evidence underneath.
3 to 6 weeks
Why she stopped buying, switched or never started.
Churn and non-adoption you can see in the numbers but cannot explain.
Growth, retention and category leads.
The rejection map: reasons, triggers, the language of leaving, and what would bring her back.
3 to 5 weeks
A question that does not fit a box, designed with you.
Anything the standard offers do not cover.
Teams with a specific method or population in mind.
Scoped together; delivered like an Auntie Answer.
Scoped
Before it ships.
A fast read on a message, concept or screen before it ships.
Catching the thing that makes her scroll past, before it is in market.
Marketing and product teams a week from launch.
What lands, what does not, and the fix, in her words.
5 to 10 business days
From idea to shelf with her in the room at each gate.
Innovation pipelines that never asked the women they are for.
Innovation and R&D teams.
Stage-gated reads: concept, prototype, pack, price, message.
Per gate
What she says and searches.
The words she uses for your category, kept intact and licensed for use.
Copy and positioning that sounds like a brand talking at her.
Brand, creative and content teams.
A governed lexicon by category and moment, with consented verbatims.
Standing, updated quarterly
How she searches, what she finds, and where you are missing.
Search demand you are not seeing because it is phrased her way.
SEO, content and e-commerce leads.
Query maps, intent, gaps, and the pages to build.
2 to 4 weeks
Who she is as a customer, and how AI assistants describe you to her.
An ideal-customer profile written from the inside, plus a read on what large language models say when she asks about your category.
Strategy, brand and digital leads.
ICP narrative, decision journey, and an AI-visibility audit with fixes.
3 to 5 weeks
Her voice in the room, always.
A recurring read on one question, from the same women, over time.
Knowing whether a shift is a blip or a turn.
Insights and strategy teams with a standing question.
A quarterly or monthly brief with what moved and why.
Recurring
The state of a category through her eyes, once a year.
Category strategy built on data that never met her.
Category, insights and executive teams.
A report: loyalty shifts, what she stopped buying, the language of value, what she wishes existed.
Annual
A standing line to the panel, a monthly read, no procurement each time.
Research that only happens when someone finds budget.
Teams that want her voice in the room every month.
Monthly monitoring brief, a quarterly deep read, and first call on Auntie Answers.
Subscription